It gives me great pleasure to be writing to you at the beginning of an exciting new chapter in the life of Askari Commercial Bank Limited. The bank was founded in 1992, and in the 15 years since, our growth and success patterns have far outgrown industry standards. It is a matter of pride for us to be able to offer one of the widest array of products to our customers through our extensive branch network all over the country.
However, history has shown that change is the only constant and that with time, always comes change. Just like innovation brings us improvement, and progress offers the promise of perfection. We are evolving, and our desire to grow with time coupled with our firm commitment to maintaining excellent standards of banking quality and services has enabled us to realize that we need to evolve from within.
You may already have seen our advertising campaign and the new look of our branches, but I take pleasure in sharing with you our new identity:
Our shorter, smarter name, crisper new colours and fresh new look are an insight to our views on banking. We aim to provide innovative financial solutions to our customers, with the security of knowing they are dealing with one of the strongest financial institutions in the country. Our new slogan
reflects our customer service philosophy – we’re Askari Bank, ask us!
On behalf of the team at Askari Bank Limited, I thank you for your confidence in our services. We look forward to seeing you soon.
Warm regards,
President
Askari Bank Limited
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